Director, Product ManagementJob ID 221 Location : Miami, FL, US
Date posted 03/11/2020
The Director, Product Management and Marketing will be responsible for developing the strategic plan and setting the product road map and championing the marketing plan for all assigned programs. This includes new program introductions and for enhancements to existing programs to ensure revenue goals and budgets are met.The Director will play a key leadership role in managing implementation of the strategic product road map and annual marketing plan; achieving enrollment, revenue and profitability targets for new and existing products; launching new products/initiatives; managing stakeholder relationships; and establishing metrics and processes for monitoring success.
ESSENTIAL DUTIES AND RESPONSIBILITIES
·Lead development of the strategic plan, product road map, and marketing plan for new program introductions; resource, manage, and support the prioritization and completion of projects with internal and external stakeholders
·Champion the program management process; develop proactive, market-driven, actionable methods of identifying new product introductions or improvement opportunities for existing products
·Lead the implementation, operationalization, and execution of new product launches, partnerships, and academic initiatives through close collaboration with academic leadership, operations, marketing, sales, research, regulatory, product development, and other departments
·Based on market understanding, collaborate with marketing and enrollment teams to develop marketing and communications plans to effectively position programs in their respective markets; build lead generation and conversion plans to achieve new enrollment and student retention targets
·Project manage and report actions and deliverables required to maintain accreditor compliance for assigned programs
·Proactively identify opportunities to improve existing program performance using both internal data (such as course evaluations and retention information) and external data (such as competitive intelligence and industry characteristics); prepare and present recommendations to senior leadership
·Develop a deep understanding of relevant health sciences markets, including the competitive landscape, target segments, and student motivation and decision making; identify, recommend, and develop potential market opportunities based on this understanding
·Drive and collaborate with instructional designers to streamline and optimize the product development process for speed and efficiency; identify innovative learning technologies and platforms that appeal to target student segments and ensure positive student experience and outcomes
·Develop annual budgets and long-term strategic plans in collaboration with institutional leadership
·Collaborate with marketing team and product management colleagues to set research priorities, articulate high-level strategic objectives to guide the data collection and reporting processes, and report results to stakeholders
OTHER DUTIES AND RESPONSIBILITIES
May perform other duties and responsibilities that management may deem necessary from time to time.
TECHNICAL, MANAGERIAL, and PEOPLE SKILLS REQUIRED
To perform this job successfully an individual must be able to perform each essential duty satisfactorily.The requirements listed below are representative of the knowledge, skill, and/or ability required.Incumbents will be evaluated, in part, based on performance of each essential function.Reasonable accommodations may be made to enable individuals withdisabilities to perform essential functions.
EDUCATION and/or EXPERIENCE
·Master’s degree desired, (MBA preferred)
·10+ years of product management or related experience
·Excellent written and verbal communication skills, including ability to develop and deliver presentations to senior leadership; demonstrated ability to communicate issues and recommendations persuasively and effectively to key stakeholders
·Demonstrated research and analytical skills, as well as the ability to formulate strategic recommendations from disparate data and information sources
·Demonstrated stakeholder collaboration experience, with the ability to quickly develop and manage both internal and external relationships and contacts with diplomacy and enthusiasm
·Advanced knowledge of product and project management principles, practices, methods, and terminology:
oFinancial and business analysis and data mining
oPlanning, organizing, and project management
oBudget development and management
oManagement of multiple, competing priorities
oAdvanced critical thinking, analysis, and synthesis skills
·Proficient with Microsoft Office Suite with particular aptitude in Excel
·Must thrive under pressure and in a fast-paced, constantly changing environment with tight deadlines and multiple priorities; must be willing to push the envelope, embrace risk, and be extremely resourceful
·Experience working in a global environment with diverse functional and business units in large, matrixed project teams
to transport laptop computer during travel
Position may require local driving and/or overnight travel 10-15% of the time.
·Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
·Being Resilient - Rebounding from setbacks and adversity when facing difficult situations.
·Instills Trust - Gaining the confidence and trust of others through honesty, integrity, and authenticity.
·Drives Results - Consistently achieving results, even under tough circumstances.
·Innovation - Creating new and better ways for the organization to be successful.
·Customer Focus - Building strong customer relationships and delivering customer-centric solutions.
Work is performed primarily in a standard office environment but may involve exposure to moderate noise levels. Work involves operation of personal computer equipment for six to eight hours daily and includes physical demands associated with a traditional office setting, e.g., walking, standing, communicating, and other physical functions as necessary.
The University of St. Augustine for Health Sciences is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin.