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Marketing Automation Administrator

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Job ID Req #174 Location : San Marcos, CA, United States
Date posted 06/27/2019

GENERAL SUMMARY:



The Marketing Automation Administrator who will provide
day-to-day support/administration for the University’s entire Marketing
ecosystem including tools such as Marketo, Zapier, Unbounce, Wordpress, and
other marketing and web platforms.The
role will act as a crucial resource and will be responsible for the technology
underlying lead scoring, lead syncing, automated workflows, reports, analysis,
and troubleshooting as well as, all other functionalities Marketo and other
marketing platforms offer.





ESSENTIAL DUTIES AND RESPONSIBILITIES:



·Help evolve the University marketing tech stack
administration & execution.



·Ensure our systems are best-in-class to support
business requirements around automation, conversion and optimization tracking,
personalization and lifecycle management.



·Maintain API health of business-critical
marketing technology and manage the integration between Marketo, Salesforce,
and other systems.



·Maintain Marketo sandboxes, moving functionality
between the instances, and their integrations with related Salesforce
sandboxes.



·Administer Inside Sales, Zapier, Informatica,
and other sales, marketing, and middleware products



·Propose improvements to marketing and sales
processes to drive speed and efficiency in systems.



·Keep system users informed about system
functionality and enhancements.



·Provide day to day Tier 2 end user support
(including complex formulas and system maintenance) and assist users to
troubleshoot issues and increase their knowledge of marketing automation
technologies



·Create and maintain detailed documentation
including operational processes, workflows and training documents.



·Participate in cross-functional data
hygiene/governance initiatives and maintain data quality for the global
marketing database.



·Evaluate technologies and drive insights and
ideas for testing, process improvements or technology enhancements.





OTHER DUTIES AND RESPONSIBILITIES



May perform other duties and
responsibilities that management may deem necessary from time to time.





POSITION IN ORGANIZATION



Reports to:Business Applications Manager






TECHNICAL, MANAGERIAL & PEOPLE SKILLS REQUIRED



To perform this job successfully an individual must be able to perform each essential duty satisfactorily.The requirements listed below are representative of the knowledge, skill, and/or ability required.Incumbents will be evaluated, in part, based on performance of each essential function.Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.





EDUCATION and/or EXPERIENCE:



·Bachelor’s Degree, Master’s degree or MBA is a
plus



·Minimum of three (3) years’ experience in the
technology field



·Experience in higher education in a university
setting is highly preferred



·Minimum 3 years demonstrated experience in the technology industry, including experience administering Marketo in conjunction with Salesforce.com



·Experience in customizing and configuring COTS applications, including CRM applications



·Strong functional and technical documentation skills



·Ability to rapidly research solutions to operational problems which have never been encountered before



·Strong problem solving and analytic skills



·Marketo Certified Expert preferred



·Marketo Database Administrator experience



·Marketo User & Role Administration experience



·Managed a large-scale marketing database and overseen augmentation and supported initiatives around improving database quality, database compliance and governance.



·Results oriented problem solver adept at quickly dissecting an issue into its component parts and identifying the root cause or opportunity.



·Excellent prioritization skills - ability to multi-task and work well under pressure.



·Understanding of the Enrollment to Admissions pipeline from lead to application



·Strong organizational skills, attention to detail and flexibility to multi-task across projects with varying deadlines.



·Excellent verbal and written communication skills.High energy, self-starter with bias for action and sense of urgency to deliver
results.





LICENSURE and/or CERTIFICATION



N/A





TRAVEL REQUIREMENTS



Position may be required to travel up to 10%



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