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Vice President, Program Strategy

San Marcos, California, Miami, Florida, Austin, Texas, St. Augustine, Florida Job ID: 779 Date posted: 11/30/2023


At the University of St. Augustine for Health Sciences (USAHS), we seek innovative people that focus on supporting our learners through every stage of their educational journey. Working at USAHS allows you to put students first, while being a force for good. We believe that advancing our communities starts with a diverse employee base, so that as we interact with others, we can build bridges to trust, respect, and understanding. At USAHS, we understand how important it is to be able to come to work as your full, authentic self, bringing with you all of the experiences and ideas that are uniquely 'you'. Grow not only in your career but as a person. Be a force for good. Be the University of St. Augustine.

Success Profile

What makes a successful staff member at the University of St. Augustine? Check out the traits we’re looking for and see if you have the right mix.

  • Student First
  • Collaborate
  • Innovation
  • Customer Focus
  • Committed to Vision and Values
  • Accountable

Our Values

The mission of the University of St. Augustine for Health Sciences is the development of professional healthcare practitioners through innovative, individualized, and quality classroom, clinical, and distance education.

  • Student first
  • Professionalism
  • Promoting excellence and innovation in education
  • Collaboration
  • Integrity
  • Health and wellness
  • Responsiveness
  • Creative and critical thinking


As a Certified B Corp institution since 2015, we are proud to be a part of a global movement that empowers businesses to meet the highest standards of verified social and environmental performance, public transparency and legal accountability to balance and purpose. As part of the B Corp community we are committed to working toward reducing inequality, lowering levels of poverty, a healthier environment, stronger communities, and the creation of more high-quality jobs. As part of our family, you will be given the opportunity to participate in a wide range of community projects focused on environmental sustainability and community support.

Key Benefits

  • Generous Medical, Dental & Vision Plans

  • Higher Education Tuition Assistance

  • Flexible Spending Accounts

  • Short and Long Term Disability Coverage

  • Life and Accident (AD&D) Insurance

  • 401(k) Retirement Plan

The University of St. Augustine for Health Sciences offers competitive salaries and comprehensive benefits that include various options for health and wellness, income planning and protection, a generous paid time off policy including holidays, and professional development opportunities. See the full summary

Position Description

Job ID 779 Date posted 11/30/2023

The mission of the University of St. Augustine for Health Sciences is the development of professional health care practitioners through innovation, individualized, and quality classroom, clinical, and distance education.


The primary role of the Vice President, Program Strategy is to proactively and collaboratively lead across the organization to support new and existing degree programs in meeting both the business and customers' needs.

The Vice President will play a key leadership role in managing P&Ls, achieving new enrollment, revenue, and profitability goals for existing products; launching new programs/initiatives; developing business cases; managing stakeholder relationships; leading meetings of key stakeholders; analyzing the pros and cons of business decisions; summarizing the value proposition to key stakeholders; and establishing metrics for success.  The Vice President will serve as business partner to the Chief Academic Officer, Executive Dean, College of Rehabilitative Sciences and Dean, College of Health Sciences.

  • Program Quality and Profitability: Lead and collaborate closely with Academic leadership, Online Education, Accreditation, Student Services, Legal and Regulatory to drive product / program quality and overall student experience.
  • Consumer Insight: Identify, recommend, and develop plans for potential market opportunities by understanding the consumer through intensive market research and segmentation activities leveraging focus groups, surveys, and direct customer interviews.
  • Competitive Positioning: Identify and implement new initiatives that enhance competitive positioning and foster strong financial results.
  • Industry Insight: Foster in-depth understanding of the higher education and health care industries to provide informed recommendations to executive leadership on strategic direction, profitability, and ROI for new and existing programs. Become active in industry associations and events to understand market trends, establish a strong network, and identify potential partnership opportunities.
  • Marketing & Enrollment Strategy: Collaborate closely with Enrollment and Marketing to drive inquiries, conversions, and enrollments, and with Finance to report, track, and manage program-level financial performance; actively utilize data from these sources to determine strategic approaches.
  • Operational Effectiveness: Manage and improve program specific operations to by identifying and coordinating the launch of new technology, campuses spaces, and student services.
  • Internal Coordination: Cultivate effective business relationships with executive leadership, functional management, customers and peers to achieve excellence in the student experience.


May perform other duties and responsibilities that management may deem necessary from time to time.


Reports to:Vice Chancellor, University Strategy

Positions Supervised:   Directors ofProduct Management


To perform this job successfully an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Incumbents will be evaluated, in part, based on performance of each essential function.  Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.


  • Bachelor’s degree required, Masters preferred, with a minimum of 10 years of progressively responsible experience in product management positions with consumer products, publishing or higher education companies.
  • 5+ years of experience managing remote employees.
  • Demonstrated ability to grow businesses with strong creative ideas and practical implementation planning.
  • Prior P&L experience with strategic planning and marketing experience preferred.
  • Prior experience leading teams and influencing stakeholders in diverse remote locations.
  • Excellent written and verbal communication skills, including ability to develop and deliver presentations to senior leadership; demonstrated ability to communicate issues and recommendations persuasively and effectively to key stakeholders.
  • Demonstrated research and analytical skills, as well as the ability to formulate strategic recommendations from disparate data and information sources.
  • Advanced knowledge of product and project management principles, practices, methods, and terminology:
    • Financial and business analysis and data mining
    • Planning, organizing, and project management
    • Budget development and management
    • Management of multiple, competing priorities
    • Advanced critical thinking, analysis, and synthesis skills
  • Proficient with Microsoft Office Suite with particular aptitude in Excel and PowerPoint.
  • Must thrive under pressure and in a fast-paced, constantly changing environment with tight deadlines and multiple priorities; must be willing to push the envelope, embrace risk, and be extremely resourceful.
  • Experience working with diverse functional and business units in large, matrixed project teams.


Travel 20-25% of the time with the ability to transport laptop computer during travel.


To perform the job successfully, an individual should demonstrate the following competencies:

  • Committed to Mission and Core Values – Demonstrates a commitment to the institution’s mission and values. Has a passion for facilitating learning and for enabling students to navigate their own learning journey. Consistently demonstrates constructive, positive behaviors and builds trust of others throughout the university through honesty, integrity, collaboration, and professionalism.
  • Dedicated to Students First -  Committed to having students at the center and building an inspiring student experience; anticipates, monitors and meets the needs of students and responds to them in a proactive, consistent and timely manner; Understands their individual contribution, whether direct or indirect, to creating a quality student experience and treats others, including all students and colleagues, with respect.
  • Accountable - Takes personal responsibility for own goals and outcomes to drive results and ensure success. Establishes clear expectations, follows through on commitments and holds themselves and others accountable for performance; consistently achieves results, even under tough circumstances; resilient.
  • Drives Engagement - Creating a climate where people are motivated to do their best to help the organization achieve its objectives.  Builds a team identity characterized by pride, trust and commitment. Demonstrates a personal commitment to create a collaborative and engaging environment.
  • People Leadership - Leads by example when it comes to identifying, developing and retaining talent; setting performance targets that raise standards and development of high potential talent; provides opportunities for growth and development of the workforce.
  • Decision Making – Committed to supporting and/or executing a timely course of action to accomplish a long-range goal after considering logical assumptions, facts, resources, and constraints; identifies deliverables needed to achieve objectives in support of a strategic direction and communicates them effectively; analyzes information to identify major trends, issues and causes and to make data-driven decisions; assumes accountability for outcomes of decisions.

Work is performed primarily in a standard office environment but may involve exposure to moderate noise levels. Work involves operation of personal computer equipment for six to eight hours daily and includes physical demands associated with a traditional office setting, e.g., walking, standing, communicating, and other physical functions as necessary.

Hiring Range $148,000 - $212,000
Compensation is a reasonable estimate and will be determined using the hiring range listed above and factors including, but not limited to, skillset, level of experience, education, and physical work location, to the extent consistent with applicable law.

The University is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of age, sex, sexual orientation, gender identity, race, color, creed, religion, ethnicity, genetic information, national origin ancestry, disability, marital status, military status, or any other legally recognized protected basis under federal, state, or local laws, regulations, or ordinances.


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