Digital Marketing Specialist

The mission of the University of St. Augustine for Health Sciences is the development of professional health care practitioners through innovation, individualized, and quality classroom, clinical, and distance education.

GENERAL SUMMARY

The Digital Marketing Specialist will help plan, develop, and execute marketing efforts for the University of St. Augustine for Health Sciences. This individual will assist with the design, research, planning, development, and implementation of digital marketing campaigns The Digital Marketing Specialist will report to the Executive Director of Marketing and assist all marketing team members with managing external marketing partners such as advertising agencies, digital marketing firms and automation agencies. This position will act as a champion for digital marketing, contributing to campaign planning, operations, optimizations, and reporting, and use the digital space to build brand awareness and enhance the marketing pipeline.

Working with related internal clients, the Digital Marketing Specialist coordinates and oversees work with external partners such as outside agencies and vendors, community partners, and alumni as well as internal faculty and staff partners. The Digital Marketing Specialist, using the college's strategic plan as a guide, proactively helps develop and implements the marketing strategy for the college to meet institutional goals, manage the college brand and work to enhance the student experience from initial inquiry through graduation and beyond. Under minimal supervision, helps to identify and prioritize the college's marketing needs, develops strategies and plans to meet these needs, measures and analyzes results, and recommends and implements new strategies, solutions and programs to achieve goals.

This is a campus-based position. This position follows a hybrid work schedule requiring a minimum of 3 days on campus. 

ESSENTIAL DUTIES AND RESPONSIBILITIES

• With Executive Director, plan digital media strategy by translating business objectives and marketing goals into effective, measurable digital campaigns.

• Manage day-to-day planning, execution, and reporting for paid channels (including search, social, display, etc.) in collaboration with digital marketing agency.
• Operationalize processes that ensure all digital programs are appropriately tracked, from platform to CRM, ensuring accurate data capture and flow between systems.
• Develop and maintain custom audiences for use across platforms (e.g., Facebook, Instagram, Google).
• Analyze data to pull forward performance and audience insights from ad platforms (e.g., Facebook, Google), web analytics (e.g. Google Analytics, SEMRush) and internal systems (e.g. Salesforce, Marketo).
• Make recommendations for optimization of digital campaigns at all levels to deliver optimal performance.
• Collaborate with content team, providing insights across SEM and SEO to drive website performance.
• Assist in the research and preparation of budget proposals and forecasts for marketing purposes, as assigned.
• Assist in the implementation of integrated channel strategies, including student email campaigns, to drive marketing initiatives forward.
• Establish and nurture relationships with key stakeholders. Collaborate with key stakeholders, including marketing managers, Web team, content creators, and IT to ensure access to and exchange of digital consumer insights.

OTHER DUTIES AND RESPONSIBILITIES

May perform other duties and responsibilities that management may deem necessary from time to time.

POSITION IN ORGANIZATION

Reports to:ExecutiveDirector, Marketing

Positions supervised:None

TECHNICAL, MANAGERIAL & PEOPLE SKILLS REQUIRED

To perform this job successfully an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Incumbents will be evaluated, in part, based on performance of each essential function.  Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Excellent communication skills, both verbal and written.
• Strong analytical skills and exceptional level of detail-orientation
• Demonstrated passion and desire to learn and apply digital best practices
• Highly developed, demonstrated teamwork skills.
• Excellent project management skills, the ability to manage competing priorities, and the ability to build and maintain strong partner relationships.
• Demonstrated ability to establish and maintain positive working relationships with the public, supervisors, professional staff/faculty, and co-workers.

EDUCATION and/or EXPERIENCE

• At least 3-5 years of experience in marketing with 1 years of digital experience preferred.
• Bachelor’s degree in marketing, analytics, or related field.
• Experience with different marketing platforms such as Facebook, Google, and Bing.
• Working knowledge of web analytics tools (e.g., Google Analytics, SEMRush) preferred.
• Knowledge of Salesforce.com and or Marketo experience a plus.
• Current knowledge of organic search optimization (SEO) techniques and best practices a plus.
• Knowledge of marketing practices and principles.

TRAVEL REQUIREMENTS

Position may be required to travel.

BUSINESS COMPETENCIES

To perform the job successfully, an individual should demonstrate the following competencies:

• Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
• Being Resilient - Rebounding from setbacks and adversity when facing difficult situations.
• Instills Trust - Gaining the confidence and trust of others through honesty, integrity, and authenticity.
• Drives Results - Consistently achieving results, even under tough circumstances.
• Innovation - Creating new and better ways for the organization to be successful.
• Customer Focus - Building strong customer relationships and delivering customer-centric solutions.

WORK ENVIRONMENT
Work is performed primarily in a standard office environment but may involve exposure to moderate noise levels. Work involves operation of personal computer equipment for six to eight hours daily and includes physical demands associated with a traditional office setting, e.g., walking, standing, communicating, and other physical functions as necessary.

HIRING RANGE: $55,600 - $72,345

HIRING RANGE CALIFORNIA:  $68,640 - $72,345